Another day, someone at the Online Think Tank had asked me how come I ‘m up on all the latest news – He inquired; “where does one get your news anyhow?” What he was actually asking is if I got most of my news online, from the paper, radio or TV? Interestingly enough, I get my news from all those sources. Online, I take several RSS feeds, ezines and browse the online news. You see, as a tremendous “news consumption junky” myself, I will say that both online and offline news are significant.
Where would you get your celebrity news? Where could we tend to get most of our news? Yes, this is an excellent question, and a few say news is like politics and all news is local, meaning which you need to read the local paper, watch the local TV, listen to the local radio and go to localized online portal site sites. Excellent news for local media at a period when much of the marketing dollar is going towards online sites.
But how people get their news is extremely difficult to say. For many like me it’s a mix of sources. Perhaps, but without appropriate research, it’s just all talk. The truth is, I read a fascinating blog the other day that addressed this problem and mentioned a couple of surveys that contradicted each other, done of course by the media of each distinct place, suitable really. It appears to me this gentleman’s blog makes an excellent point in that he reveals these “news surveys” for what they have been. What’s that famous saying; liars figure and figures lie, often enough is the real truth.
In B2B Magazine which is a print magazine touting the greatness of Online Marketing, which is amusing in itself, it revealed a study that radio, TV and newspapers were making a slight come back in marketing, of course that’s only because those media outlets work best for elections and there are big bucks being spent. Therefore, they must keep up the picture that people are seeing, so more studies, “done by them” to market themselves. However, I found it ironical that B2B Magazine agreed with the stats.